LinkedIn’s defaults make clicks look cheap by blasting your ads wide. Pros switch them off, bid manually, and target precisely—so real, qualified results cost more. This calculator shows the difference so you don't get burned.
LinkedIn = defaults on (Audience Network / Max Delivery / Audience Expansion).
Pro = manual bids, tight B2B targeting, expansion off.
At a glance
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LinkedIn Benchmarks
Pro Benchmarks
How we calculate
Context: LinkedIn’s global benchmarks include a large share of campaigns using Audience Network, Max Delivery, and Audience Expansion. These settings reduce “cost per” by broadening distribution, but they also degrade targeting quality. Pro benchmarks reflect precision targeting and manual bidding—usually more expensive per action, but designed to deliver qualified outcomes.
LinkedIn ads optimisation tool that focuses on manual bidding.